By Mauro F. Guillén
ISBN-10: 0415523478
ISBN-13: 9780415523479
ISBN-10: 0415523486
ISBN-13: 9780415523486
Women Entrepreneurs deals a suite of just about dozen situations that discover the method during which ladies develop into marketers, in addition to the possibilities and demanding situations they face in growing to be their businesses.
With a selected specialize in the intersection among entrepreneurship and monetary improvement, the situations are drawn from throughout a number of industries and nations. they provide insights right into a variety of matters ladies marketers face, resembling launching a company, diversification and internationalization, in addition to masking a few enterprise features, together with finance, advertising and human source administration. each one case is gifted with a precis highlighting the subjects it covers, and ends with a collection of inquiries to advisor lecture room dialogue. The e-book additionally incorporates a precis of current literature on entrepreneurship to aid contextualize the cases.
This casebook may be the perfect significant other in an entrepreneurship classification, fairly for college kids with an curiosity in girl entrepreneurship or fiscal development.
With facts from a Goldman Sachs/Lauder Institute study.
Read Online or Download Women Entrepreneurs: Inspiring Stories from Emerging Economies and Developing Countries PDF
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Women Entrepreneurs: Inspiring Stories from Emerging Economies and Developing Countries by Mauro F. Guillén
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