By Philip Kotler,Roland Berger,Nils Bickhoff
ISBN-10: 3662484897
ISBN-13: 9783662484890
This publication presents practitioners with a simple figuring out of procedure and the method of strategic administration. utilizing educational foundations and most sensible practices from enterprise lifestyles, the authors current crucial technique instruments and the way they have interaction. The publication provides a concise review over the focal parts and concerns of approach in perform. It allows managers to research and interpret company details with reference to the underlying strategic notions.
A hands-on advent to strategic administration via best advertising authority Philip Kotler, best administration consultancy founder Roland Berger, and approach specialist Nils Bickhoff.
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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series) by Philip Kotler,Roland Berger,Nils Bickhoff
by Robert
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