By Özalp Özer,Robert Phillips
ISBN-10: 0198714815
ISBN-13: 9780198714811
ISBN-10: 0199543178
ISBN-13: 9780199543175
academia. It explains how pricing is really played in a number industries, from airways and online advertising to electrical energy and future health care. the quantity covers the elemental ideas of pricing, corresponding to fee thought in economics, versions of buyer call for, video game idea, and behavioural
issues in pricing, in addition to particular pricing strategies corresponding to personalized pricing, nonlinear pricing, dynamic pricing, revenues promotions, markdown administration, profit administration, and public sale pricing. additionally, there are articles at the key matters fascinated by structuring and handling a pricing association, environment an international pricing method, and pricing in business-to-business settings.
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The Oxford Handbook of Pricing Management (Oxford Handbooks) by Özalp Özer,Robert Phillips
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