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Get Franchising & Licensing: Two Powerful Ways to Grow Your PDF

By Andrew J. Sherman

ISBN-10: 0814415563

ISBN-13: 9780814415566

"For good over a decade, Franchising & Licensing has been the normal reference for executives, specialists, and lecturers. overlaying each element of those advanced yet hugely ecocnomic enterprise suggestions, the hot 3rd variation is acceptable to family and overseas franchising projects alike. each bankruptcy has been pointed out to the minute, with well timed and precise info on topics corresponding to:

* developing market-responsive revenues, advertising and marketing, and globalization ideas

* elevating capital, structuring agreements, and preserving highbrow estate

* assembly regulatory, criminal, and employment criteria

* constructing quality controls and compliance measures

* assessing possibilities for mergers & acquisitions, joint ventures, and different possible choices to franchising

packed with illuminating examples, tales from the sector, and dozens of kinds for drafting franchising agreements and licensing courses, Franchising & Licensing continues to be the definitive source for companies in a myriad of industries."

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Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy by Andrew J. Sherman


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