By Lukas Dickmann
ISBN-10: 3656115826
ISBN-13: 9783656115823
Am Anfang dieser Arbeit wird kurz auf die Vergangenheit und die Entstehung des Franchising einge-gangen, d.h. woher der Begriff Franchising ursprünglich kommt, wie die ersten Franchise-Systeme entstanden und es wird die offizielle Definition des Deutschen Franchise-Verbandes e.V. zitiert. Anschließend werden die drei Grundtypen des Franchisings erläutert. Folgend wird der Aufbau eines neuen Franchise-Systems dargestellt und die einzelnen Phasen und Schritte von der Grundidee bis zur erfolgreichen Markteinführung und der Aufnahme erster Franchise-Nehmer beschrieben. Dieses Kapitel dient als Überleitung zum Hauptteil dieser Arbeit: Die Eignung und examine von Geschäfts-modellen als Franchise-System.
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Franchise-Wirtschaft: Anforderungen an Geschäftsmodelle für die Eignung als Franchise-System (German Edition) by Lukas Dickmann
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