By Birgit van Gellekom
ISBN-10: 3640644395
ISBN-13: 9783640644391
Die primäre Zielgruppe ist die sogenannte „Silver Generation“, vorrangig gutsituierte Frauen zwischen forty und seventy five Jahren, sowohl aus der Umgebung als auch Kurgäste.
Durch kleine Sonderaktionen sollen auch Männer gleichen Alters auf das Produktangebot aufmerksam gemacht und zum Kauf angeregt werden.
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Businessplan für die fiktive Geschenke & Tee Boutique "Gift – Beutel" (German Edition) by Birgit van Gellekom
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